Event Producer and co-host @LEAHCERRI
Leah Cerri is a cannabis marketing and event production professional who has designed and hosted cannabis events in the Bay Area for several years. She is also a certified Ganjier, cannabis cup judge, and writer. "In person events are about creating space for connection, memorable experiences and inspiration. I believe we are stronger together and building community brings greater resiliency. My intention for these events is to create space for other women in the industry to feel supported, to develop relationships, and to tap into our collective strength."
co-Host @JOYCEWILL4U
Joyce Cenali is Sonoma Hills Farm COO and has championed inclusion in cannabis. She previously co-founded an Emerald Cup winning operation and began angel investing into various women-founded early stage cannabis start-ups. She previously co-chaired the Sonoma County chapter of Women Grow and served as advisory board member with various cannabis companies and advocacy groups, and recently co-founded the Cannabis Media Council, with a mission to expand media access for the cannabis industry in advancing a modern regulatory model that unites capitalism with inclusion and collaboration over competition.
Co-Host @HELLOSHAR
Shauna Harden is a cannabis advocate and creative producer who has spent a decade working to support and elevate intentional, values-driven work in the cannabis and hospitality spaces. She served as executive producer on the award-winning documentary Lady Buds, which spotlighted women navigating California’s shifting cannabis landscape post Prop 64.
As a founding team member at Sonoma Hills Farm, she’s helped lead experiential marketing efforts that connect cannabis with culture, craftsmanship, and community. She’s overseen collaborations with partners like 19-69, helping to shape a brand presence that is both elevated and deeply rooted. More than anything, she’s proud to be part of a team that cares deeply about the plant, the land, and the people it serves.
Cannabis Cocktail Queen @THEHERBSOMM
Jamie Evans is the founder of The Herb Somm, a culinary-meets-cannabis blog and lifestyle brand that's focused on the gourmet side of the cannabis industry. She’s a 4 x
published author, certified sommelier, entrepreneur, and
writer specializing in cannabis, infused beverages, wine/spirits, and the canna-culinary world. As a well-known cannabis and wine personality, Jamie is best known for her literary work and signature wine and weed experiences. She’s contributed to POPSUGAR, Wine Enthusiast Magazine, High Times Magazine, MARY Magazine, and The Clever Root magazine specializing in lifestyle features for the modern consumer. Her fourth book, High Times Cannabis Cocktails: Seasonal Sips & High Teas for Every Occasion (Insight Editions, 2024) launched in July of 2024.
Madeline started working in the California Cannabis Industry back in 2019 and holds teaching certifications in Yoga, Pilates and Xtend Barre. She believes in breaking any stigmas (aka “lazy stoner”) around those who consume and strongly advocates for normalizing cannabis use and how it can be a part of your daily mental/physical health and wellness practice. Over the past few years, she has been able to combine her passion for teaching yoga, along with her knowledge of the potential benefits cannabis can offer to host private local “Elevated Yoga” consumption classes. She also founded “Wine Country Yoga” in 2020 teaching monthly pop-up Yoga + Wine events at Sonoma County wineries during the summer months. For more info on these events, please visit MadelineBerryYoga.com
Ashley Browne is a sales and business development strategist with over a decade in the cannabis industry, specializing in sales growth, distribution partnerships, and market expansion. She helps emerging and scaling brands refine their sales approach and accelerate revenue growth. In her free time, she enjoys photography, capturing Sonoma County’s health and wellness community. At this event, she looks forward to connecting with industry leaders and documenting the experience. Based in Sonoma County.
SVP of Marketing at Jetty Extracts @ANNIESTAR24
Annie Davis is a Clio award-winning business strategist, marketing leader and investor with over 20
years of experience building lasting teams and brands for companies spanning consumer packaged
goods, renewable energy, natural products and cannabis. She currently serves as SVP Marketing for Jetty Extracts, a cannabis CPG company with products available in CA, CO, NJ and NY.
In 2018, she transitioned her career into the legal cannabis industry, where she led Marketing
functions for several of California’s pioneering licensed operators: Flow Kana, a legacy craft flower brand, and Care By Design, an innovator in cannabinoid wellness. Through her strategy consultancy, Growing Impact, she has helped numerous cannabis clients across marketing, business development, and sales strategy including CannaCraft, Project CBD, Humble & Fume, Rebel Spirit, Garden Society, Airo Brands and Cresco Labs. As a Fund Advisor with West Creek Investments and Receptive Capital, Annie also advises and invests in early-stage cannabis companies.
Sonoma Hills Farm is a premium craft cannabis farm and organic culinary garden nestled on 60-acres in Sonoma Valley’s Petaluma Gap appellation, one of the nation’s premier wine terroirs. Sonoma Hills Farm’s cannabis flower is produced in harmony with nature using regenerative farming techniques and is harvested at its full-term peak potential.
In addition to Sun+Earth certification, the farm’s cannabis was one of first to be recognized as “organic comparable,” as designated by CCOF’s OCal program, which certifies consistency with the uniform standards of the National Organic Program.
